Stuff I do:
Go-To-Market Strategy
Value proposition design, branding, audience definition and messaging.
Paid Marketing
Designing, launching and running comprehensive multi-channel AI-led growth campaigns.
Data & Analytics
Analytics, event maps, tagging and tracking, dashboards and reporting.
Growth Product Management
Conversion rate optimisation, growth hacking, and Word-of-Mouth growth loops.
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Stuff I've written
How to build brands, run ads, and learn from data.
